BlueJeanS

A UX/UI Case Study

Shopping for jeans and other form-fitting apparel online could be time-consuming and frustrating.

How can you help customers select the style of jeans that they’re looking for in the right size?

Brief

This case-study has been formulated to solve problems women face when shopping for form-fitting jeans online.

It will outline struggles users face, options users want, and implement realistic solutions.

Research Tools

Google Forms

Abercrombie & Fitch

Quora

Asos

What struggles do you face when looking for jeans that fit?

What options would you want to see when shopping for jeans online?

How Often do you Return or Exchange Items you Buy?

Why did you have to return the item?

UI Design

Once I created low-fi wireframes, I started designing the final screens in Figma.

Guiding Questions:

What kind of visual style did I follow? Cool and Relaxed
What inspired me to use this style? Because of the brand message blueJeanS is trying to pass across.
"Women should not have to worry about something as simple as jeans."
Which details really fill me with pride? The measurements and body type selections.
How does my final design reflect my learnings about the users? There are many body types and it can be difficult to cater to everyone.
How does this design help achieve user goals? Users will be able to customise their shopping experience.

What did I learn?

Attention to detail is very important.
It's not about aesthetics, it's about the users.
Always prioritise.
Don't give up.

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